Evaluation of 'Time's Up' Question 4

4. Who would your audience be for your media product?

The age rating for our opening if it was going to be developed into a full length film would be 15 because it would contain strong language and sexual content so wouldn't be suitable for anyone under the age of 15. We did research on other romance movies to find out which age rating is usually used for romance and is suitable for the content shown in the movie, such as movies like 'The Notebook' which had an age rating of 12A.

We decided that our target audience was going to be females, this is because romance films usually attract this gender this is because of the more feminine codes and conventions of the romance genre, such as the amount of emotional scenes or the traditional happy ever after ending, whereas males are known to like the movies that contain action rather than the emotional, moving scenes. The ages at which we aimed the movie at, is around 18 - 24 years old as this age range is the most stereotypically interested in romance movies.

When it comes to ethnicity we didn't really think that it would attract a certain ethnicity so anybody would watch it. However we only see three characters in the opening scene and all are white, so this may cause some controversy as it is not very diverse. So if were going to do this task again that would be one of our aspects to improve on, make it more diverse.

Social class was another important aspect we had to think about in order to come up with out target audience and as the majority of the population is working and lower class we thought that it would be best to aim it at them. We did this by making our main characters to be these classes and we portrayed it by the clothes they are wearing and the café they are in because neither of these look very posh or expensive. Also in other movies it is quite common for the higher class to have a relationship based on just money and power. So we came to the decision that our target audience would be in C1, C2 and D social grades.


We got further information about our target audience through a website called yougov.com which gives us the age range of 18-24 (what we predicted), it also told us about other shows/films these people watch and how long they spend using technology, up to 50 hours per week.